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Preload
designs and builds prestressed concrete storage facilities for municipalities
and businesses across the country. It's critical to Preload's selling
process to get their sales people and literature in front of prospects
early in the design cycle. Graham & company was given the task
of developing an integrated communications program to support these
efforts. The result is a coordinated literature suite, web site,
sales presentation, and print/banner advertising program.
"The
combination of strategically placed advertising and an interactive
web presence is helping Preload get through the door first,"
said Andrew Tripp, President of the company. "In addition,
Graham & Company has given us strong branding and superior product
information, which is working to increase customer confidence and
loyalty. Graham has been our agency for 15 years, and we couldn't
be more pleased with their performance.
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