Graham & Company Brings Garanimals Online

Great Neck, NY—Graham & Company Advertising, a strategic marketing and e-solutions firm in Great Neck, has completed the development of the premier Web site for Garanimals, the popular children's clothing line.

In 1972, Garan Inc. pioneered the innovative concept of designing fashionable mix-and-match tops and bottoms, with easy to identify labels and hang tags. They called it Garanimals. The Garanimals mix-and-match system made it possible for young children to help select their own clothes, dress themselves, and through these small, successful decisions, develop early feelings of self-confidence.

The Web site at www.garanimals.com functions as a source of consumer information on the brand as well as a way to help drive traffic to Wal-Mart, the exclusive retailer for Garanimals. An overview of the Garanimals clothing collection is presented along with seasonal trends, and updates. Garanimals.com also features a activities area, which will familiarize parents and kids with the Garanimals characters, and provide interactivity through bedtime stories, greeting cards and coloring pages. To further consumer interaction, there is a contact area for customer feedback, e-newsletter subscription and free prizes. The Garanimals Web site has launched in time for the back to school season.